New Items

  • About Je l’aimeAll that your hair wants is here.

    Non-silicone and sulfate★ free products that soothe hair and scalp.
    Original formulas that target the hair troubles of modern women—damage and hair quality.
    The most supreme sensations, and the most ideal finishes.
    Love your hair exactly the way it wants with Je l'aime.

    ★Like sodium laureth sulfate
  • Shampoo that is gentle on hair

    We aim to create shampoo that is stress free and relaxing to use,
    and that leaves your hair feeling perfect.
    Je l'aime values the importance of gently washing hair, and develops products
    with high standards for cleansing ingredients,
    lather buildup, complete rinsing,
    how the products feel to use,
    and how moisturizing they feel.

    Our sulfate★ free & non-silicone formulas

  • To rid hair of problems and
    make it ideally manageable.

    We aim for high-function, premium quality

    It's Je l'aime's wish to help the many who struggle with damaged,
    wavy, and unmanageable hair overcome those problems.
    We researched the hair troubles of modern women
    and developed four series of products that are each
    ideally formulated with cleansing, repair, and moisturizing ingredients.
    We believe there is at least one product that will help you achieve your ideal hair through everyday shampooing.

    *Includes amino acids and amino acid derivative. ※Regarding how hair feels, like smoothness and hydration
  • Enjoy even the fragrance of hair care,
    made with natural ingredients.

    Scent is really important when choosing a shampoo, right?
    No matter how great a shampoo is, if it doesn't smell good it's hard to continue using.
    And when you find a smell you like, it's as if you get something a little extra out of it.
    We want to make your everyday hair care even more enjoyable with the fragrances of Je l'aime.